Should a Start-up focus on growth or profits in the early stage?

The present business world prioritises two parameters of success:
• Profitability
• Growth

For the firm to reap desirable results, they both need to work together. While profitability is critical for the company’s better cash flow and existence, growth is critical to ensure long-term survival in the competitive marketplace.

Well, it is a fact that a growing company or an early-age startup may not be earning the expected profits. But it may have great investment opportunities.


Attracting angel investors or venture capitalists to your business idea can help you grow profitably. There will never be a cash crunch, and you can scale your production without any natural obstacles. It can help the start-up gain profits in the early stage.

Profitability is critical because it presents a startup in a good light. It attracts investors’ and customers’ attention. It helps the business counter any challenge without panicking or losing the brilliant opportunity.


While profitability may help scale smoothly, growth backs the strategy. Whether you are eying expansion, hiring, or tapping new markets, one can measure the growth by analysing the aspects and competitive advantage.

Knowing the company’s present stage is critical to make a growth strategy. Suppose the company has too many weak areas, like performance, sales, and marketing, a manufacturing slowdown, or a premature attempt to scale the business quickly. Here, it could lead to a business shutdown.

To ensure a balanced operational frame, you need a good cash flow to work on these areas. Skipping the pain points of a business may only lead to a sudden collapse.

If you are short of funds and cannot find an investor early, you can rely on startup business loans for bad credit with guaranteed approval in the UK.These could help you re-track the business momentum by boosting the critical parameters like production, product development, and marketing to kick-start your business on a terrific note.

When a business is about growth, the financial platforms should reveal real-time visibility into every business aspect. Would it help the business and the investors take apt decisions in apt situations.?


The debate has been burning the discussion platforms for years now. Traditional start-ups swear by the financial sustainability of a business. Hence, they believe in prioritising profits over scalability. “Cash from sales must be higher than the cash utilised.” The investments should never overpower the profit and loss scale of the company, as per the rule book.

A business may have to ensure a considerable cash burn if it achieves big goals like market expansion. With burn, they must be able to create something of future value.

However, a start-up must be backed by good cash reserve if it is eying a new product market. Here a business revenue can only help scale a business.

A new market means a new budget, pricing policies, operations, and customer acquisition. Catering to these aspects, too, needs sufficient cash backup. Here previous profits can help you assist the bottom line.

At the same time, some businesses never made profits but gathered massive interest among investors. It could be because of future scalability or profit potential.

Sometimes, the equity valuation has nothing to do with the company’s valuation, budget, or sales. It is more concerned with the company’s ability to be disruptive, adopt new technologies and software, and the social change factor that attracts customers and investors alike.

What Should an Early-Stage Business Focus On?

And early-stage businesses must focus on cost-cutting. Without tangible revenue stats or investors’ support, they must work toward eliminating unnecessary costs and focus on growth. Here SWOT analysis and competitor analysis would help you grow better.

Identify the aspects of the business that you can automate. It would help you reduce operational costs. In this way, you can instead concentrate on other business aspects easily. It would help you re-invest the money you earned the better way but help you focus on growth.

Automation helps reduce engagement in redundant tasks and sooner leads to profitability. You can use the profit amount to overpower the financial aspect of the business. Tap the best accounting software and hire the best experts for management accounting. They would help you create a profit-enable model and calculate the expected annual tax liabilities.

How to maximise start-up business profits?

Always remember more revenue does not mean profits.

But revenue minus expenses means profit. To maximise profits, the business must keep the costs as low as possible. Here are some questions that you must ask yourself to maximise profits:

• How big is the market, and how is it evolving?
• How is your business industry growing? What is the future growth scope?
• Is your company privately owned or backed by venture capitalists?
• How much equity does the venture capitalist have in your business?
• Is your organisation the first supplier in the market?
• Does your firm have patents, trademarks, or product complexity?
• Do you have any competitive advantage in your business that can help you outgrow competitors?

In precise, the success of an organisation depends on long-term profit and growth projections and scalability.

As per a source, the average time for a start-up to become profitable is 18 months. It provides insight into how long a business has to continue operations before generating sufficient income.

To calculate when your business will start making good money, calculate the break-even point. It is a standard parameter that a business conducts before making it fully functional. Here is how to calculate the break-even point.


It would help you know the costs, sales, and areas you need to work on to define profits.

What do investors look for in a startup before investing?

In the early days of startups, businesses look for seed funding. It attempts to assemble the founding team of employees and focus on customer acquisition. But what do investors look to invest? A venture capitalist is not for every business. They look for stability, escalation, and potential for large-scale profits.

Most investors look for intelligent exits where they can get their money back with profit earnings. Businesses must ensure sustainability and profits to capture the investor’s eye.

They should focus on cohort development. It is an analysis of customer behaviour and transformation in their preferences. For this, you would need to analyse and improve the below parameters:

• Analyse how the user behaviour change may impact your business
• Understand each action of a prospect on your site
• Diversify customers as per demography to calculate the lifetime value
• Compare customers who engaged in various ways in a given time
• Improve product and marketing efforts to capture maximum engagement

While working on these parameters on a large scale requires a good round of cash supply and profit consistency. But it would be too good to rely on a 100% profit figure. You need a side fund backup to avoid and improve business operations.

Facilities like monthly instalment loans with no credit checks from direct lenders in the UK can help you scale worry-free by helping you capitalise on opportunities and business improvement for profit and growth. You never have to compromise on one thing or stress about repayment. You can pay it off later in easy instalments.

Bottom line

Precisely, deciding between growth and profitability narrows down to the amount of capital you have. You can grow without any hiccups if you have the financial resources to scale consistently.

Conversely, profit should be your priority if you are small on budget. Cost-cutting can help you here.